Weblog Impact on Organizational Intellectual Capital and Innovative Capabilities

Weblogs have been proposed as a highly effective means for organizations to communicate with customers, suppliers, and employees. This paper provides a conceptual model of the relationships among weblog use, intellectual capital--the cumulative knowledge resources possessed by organizations-and both radical and incremental innovative capabilities. We argue that in enabling the transfer of knowledge, the creation of connections among individuals, and the storage of repositories of knowledge, weblogs have become tools that positively impact the three dimensions of intellectual capital-human, social and organizational capital. We also explain how intellectual capital facets are able to differentially affect two types of innovative capability.